Honda Motor Europe President, Manabu Nishimae delivers Geneva Press Conference Speech

-New Civic with 1.6-litre i-DTEC diesel engine will deliver CO2 emissions of 95 g/km*
-NSX will be sold in Europe as a Honda
-New European CR-V prototype makes debut
-UK factory to double 2012 production volumes to 180,000

A full transcript of the speech follows:

Good morning, and welcome to Honda's media conference. I am very pleased to be here with you today.

Last year proved to be a very challenging year due to the natural disasters in Japan and in Thailand that impacted on our supply of new vehicles. Our ability to deliver cars to the customers who wanted them was restricted. Our Thai plant resumes full production within a month and all other production activity is fully restored. Whilst we must learn from recent history, we now look forward to what is an exciting future.

This is an important show for Honda. We are displaying products and technologies that will be at the heart of our growth plans for Europe. We are now entering a period of numerous product launches which will see Honda increase production volumes and increase sales.

In 2012, our UK factory will double production volumes to 180,000 units. In May, the New Civic assembly line will start a double shift and 500 new workers will join us.
Later in the year we start production of the New European CR-V.

The all New CR-V will be built in Europe and will be introduced in the Autumn with improved quality, performance, and enhanced fuel economy, along with new features unique for the European market. Today, we are showing a European CR-V prototype. We will display the production model at the Paris show in September.

Honda will also renew our entire European engine line-up, with a new engine series called Earth Dreams Technology. With these engines we aim to be Number 1 in fuel economy in each sector within 3 years.

The first engine from this series will be a new 1.6 litre diesel engine. Designed for Europe, it is expected to deliver 95 grammes per kilometre CO2 emissions and is the world's lightest engine in its class. It will be introduced on the New Civic and production starts at our UK factory at the end of this year.

Earth Dreams Technology engines will also deliver excellent performance characteristics. And at the summit of this range.... There is the new NSX.

This NSX Concept is powered by a mid-engine V6 ... and a new Sport Hybrid All-Wheel Drive system that comprises of 1 motor on the rear axle and 2 on the front. Supercar acceleration and outstanding efficiency will be the hallmarks of this revolutionary powertrain. The two motors in the front axle enable independent control of the left and right wheels to realize a ground-breaking "On-the-rail-cornering" experience. New NSX is set to define a new standard of Super Sport.
The US will launch new NSX with the Acura brand in 3 years. I can confirm the NSX will come to Europe....as a Honda.

NSX is the ultimate top-line Sports model, could we develop a smaller one? The EV-STER is another European premiere. This small sports EV Concept indicates the direction of how environmental technology can be incorporated with the pure joy of driving.

Our sporty plans are not limited to new models. A half century ago, Honda established the Suzuka circuit in Japan. It was the first racing track in Asia.

In October, at the Suzuka round, we plan to enter a European Civic into the FIA World Touring Car Championship. This celebrates the 50th anniversary of Suzuka Circuit. It also marks the 40th anniversary of Civic.

This racing Civic will be powered by Honda's new 1.6 direct injection turbo racing engine solely developed by Honda R&D. This is an important first step as we enhance the sportiness of Civic and the Honda brand.

Through Earth Dreams Technology, Honda will continue to minimise our environmental footprint so that we will all be able to enjoy sports driving for future generations and preserve Blue Skies for Our Children.

Thank you for your attention.

Source;
http://www.hondanews.eu/en/news/index.pmode/modul,detail,0,2198-DEFAULT,21,text,1/index.pmode

Honda's SUPERCAR - Acura NSX by Brian Long

Wow, everything you could possibly want to know about the NSX....

http://books.google.ca/books?id=87k-Xt36RtIC&printsec=frontcover&source=gbs_ge_summary_r&redir_esc=y#v=onepage&q&f=false

-Befitting the subject, the author is a leading motoring historian, who lives in Japan and who has received full co-operation from Honda
-Full year-by-year coverage of all production models, including limited editions
-Japanese, American and European markets covered in superb detail
-Well over 380 contemporary pictures, including rare prototypes, mainly in colour
-Advertising and sales brochures are also reproduced
-Interviews with key personnel
-Sales and production figures

Description
Honda�s superbly engineered flagship model, the NSX, is the ultimate Japanese supercar. This book charts, in great detail, the complete history of the Honda NSX from inception to the present day, and also incorporates a buyer's guide. Features over 380 colour photos, advertising literature and interviews with key Honda personnel in order to tell the real story of the NSX. An absolute must have for anyone who owns, plans to own, or just plain admires the thinking person's supercar, the NSX.

The Author
Born in Coventry, Brian Long comes from a family with a proud heritage in both automotive and aviation engineering. He trained as a mechanical engineer, and worked at his father�s garage. Since 1990, he has had more than 30 books published. A member of the RJC (Researchers� & Journalists� Conference of Japan) and the Guild of Motoring Writers. Brian lives in Japan with his wife, Miho, son, Louis, and daughter, Sophie-Mercedes.

Thanks for the tip Leo!

Honda Commits to Finding it's Way Back to Roots

By Chang-ran Kim And Ben Klayman, Reuters

The future of Honda Motor Co. may rest with a pair of contrarian Japanese car engineers working from a drab Tokyo suburb with a hotline to the boardroom. Their mission: just say no.

Honda's creative directors, Toshinobu Minami and Yoshinori Asahi, are out to kill any mediocre car designs rumbling down the pipeline. In short, they have been told to stop anything like the 2012 Civic, a cheapened redesign that prompted critics, consumers and rivals to wonder how Honda had so badly lost its way.

Inside Honda, in both Japan and the United States, that same question has also been asked with urgency.

Honda, many say, slipped into designing cars by committee in recent years and drifted away from the iconoclastic ambitions of its founder.

Honda had become boring.

"Somewhere along the way, we lost the ability to express ourselves more freely," Asahi said. "We have a lot of designers here, and when we ask ourselves, 'Which Honda car would we want to buy?' sometimes some of us draw a blank."

That's a startling admission at a company long praised for the quality and durability of its vehicles - a company that caught U.S. automakers flat-footed in the 1970s with inexpensive, fuel-efficient cars like the original Civic.

Touted four decades ago for its CVCC engine that boasted cleaner tailpipe emissions - as well as inspiring the Civic name - Honda has trailed with advances such as six-speed transmissions and direct fuel-injection systems.

In recent years, Honda's "car guys," the engineers that built the automotive upstart into a powerhouse, were overshadowed by the "bean counters," financial executives more willing to cut corners on vehicle content to shore up margins, insiders say.

That approach looks good on a spreadsheet, but it also carries the risk of a backlash. Consumers can turn on a debased version of a popular car and the resulting publicity can burn a brand - a lesson GM, Ford and Chrysler all learned the hard way in the slide to crisis in 2008.

Ironically, Detroit's willingness to settle for also-ran status in small-car quality created the opening for Honda in the 1970s and 1980s. Now, analysts and industry executives wonder whether Honda can rekindle the underdog ambition of founder Soichiro Honda.

Changes at Honda can't come soon enough after a terrible year. Slow to recover from the earthquake and tsunami in Japan a year ago, Honda's U.S. sales tumbled seven per cent in 2011. By contrast, Nissan bounced back with a 14 per cent sales gain to almost match Honda's market share. Meanwhile, Hyundai Motor Co. and its affiliate Kia Motors Corp. have overtaken Japanese automakers as the benchmark for value-for-money.

"Honda somehow managed to get very, very far away from their engineering discipline," AutoTrends Consulting president Joseph Phillippi said, adding it could take three years for Honda to show it has turned the corner in car development.

Honda's earnings remain supported by a strong finance arm and its leading motorcycle business. In addition, the automaker is taking steps to shift more production to North America to shore up profitability.

In another move that shows the importance Honda attaches to getting it right in the United States, the board last month promoted North America chief Tetsuo Iwamura to become the No. 2 global executive, the first time that job has been based outside Japan.

But behind the scenes, the battle for Honda's automotive soul is being played out in places like Asahi and Minami's sprawling third-floor studio in the Tokyo suburb of Wako. If the upscale Aoyama neighbourhood that houses Honda's headquarters can be likened to New York's Fifth Avenue, then Wako would be a dreary town in New Jersey.

Since September, when they were promoted to fix Honda's car designs, Asahi, 47, and Minami, 44, have been working from Wako with a mission to shake things up. Both worked in the early 1990s on the fourth-generation Accord, a bigger Honda that won praise for its simplicity and a near-indestructible fourcylinder engine.

Honda's creative duo now have a direct line to chief executive Takanobu Ito. Frustrated with the pace of decision-making at Honda, Ito has put himself in charge of Honda's car operations, splitting the core of the company into three units headed by engineers: the Acura brand, mid-sized vehicles and small cars.

Honda is rushing a redesigned Civic to market late this year, essentially a facelift to protect the image of a car that is key to both Honda's future and heritage.

Source;
http://www.calgaryherald.com/business/Honda+will+revamp+after+dent+from+Civic/6245829/story.html

TOV Reader Daniel K. findsHonda files NSX Spider design sketches with European Patent Office

Straight from www.vtec.net:

"One of our observant readers in Europe saw some new NSX design sketches on a French automotive blog and notified us. A quick search of the European Patent Office shows that Honda filed a set of six wireframe sketches of an open-roof NSX on 22nd February, along with the more traditional 3D renderings of the fixed roof version. As you can see the drop-top looks pretty much identical to the Avengers NSX. See all 12 images below."

Source;

http://www.vtec.net/news/news-item?news_item_id=1044223